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2008
Aug 1 2008

Brett Favre Welcomed Back As Spokesperson for Snapper Brand Lawn Mower

Brett Favre is back in the game... the lawn mowing game that is. The Briggs & Stratton Power Products Group announces the re-signing of professional quarterback Brett Favre as the spokesperson for its Snapper brand of lawnmowers… Read More →


Jan 8 2008

Sears Adds Snapper Brand to Its Line-Up of Lawn and Garden Products

Two of the most trusted names in outdoor power equipment are teaming up to offer homeowners a new line of reliable mowing products. Beginning this spring, Sears become the exclusive national retailer to sell the Snapper brand of lawn equipment. The select Snapper branded products to be carried at Sears stores nationwide include three new self-propelled walk behind mowers, two new lawn tractors and a new zero turn riding mower. All three product lines are newly designed to be homeowner friendly and affordably priced… Read More →


2006
Oct 6 2006

Snapper GT600 4WD Subcompact Garden Tractor Provides Power and Versatility

Snapper introduced its new subcompact garden tractor featuring a 27-hp diesel engine and four-wheel drive at EXPO 2006. A stunning combination of power and versatility, the GT600 is the latest addition to the Snapper line of high performance lawn and garden tractors… Read More →


Oct 6 2006

Snapper Promotes LT200 Series Lawn Tractors at Expo 2006

The Snapper LT200 Series makes it easy for homeowners to have a great looking lawn. Every feature and innovation is designed to make yard work simple. With four models from which to choose, homeowners can count on the LT200 Series for reliable performance and ease of use… Read More →


Oct 6 2006

Snapper Unveils Mulching Mower With Direct Overhead Valve Engine Technology

Snapper is introducing a new mulching mower with a direct over-head valve engine (DOV) to its industry leading line of walk-behind mowers… Read More →


Oct 6 2006

Introducing the Briggs & Stratton Yard Power Products Group

The newly formed Briggs & Stratton Yard Power Products Group (BSYPPG) is a collection of brands, products and people poised to take advantage of the new challenges and opportunities present in the outdoor power equipment industry. Made of up the brands Simplicity, Ferris, Snapper Pro, Murray and Giant-Vac, BSYPPG is an exciting company whose sum is greater than its individual parts… Read More →


2004
Dec 2 2004

Choosing a Snowthrower That Meets Your Needs

Glancing out the window, you see fallen leaves tumbling across your yard. Stepping outside, you see your breath in the air. Cold air is trying to sneak in through the collar of your fall jacket. Winter is just around the corner… Read More →


Sep 24 2004

Snapper Introduces Scrambler With Twin Lever Steering at Expo 2004

Snapper is introducing a Scrambler residential zero turn mower with twin lever steering at the 2004 International Lawn, Garden & Power Equipment Exposition in Louisville, KY., Sep 24–26… Read More →


Sep 24 2004

Snapper Adding Walk-Behind Mowers Featuring New Engine to Its Consumer and Commercial Lineups

Snapper will be adding several new walk-behind mowers to its consumer and commercial mower lineups for 2005. The new units feature a 6.0-hp Kawasaki engine that offers pressure oil filtration with spin on filter… Read More →


Sep 24 2004

Snapper Upgrades Pressure Washer Product Line in Response to Growing Market

With the gas pressure washer market projected to grow 16% in 2004 and another 15% in 2005, Snapper has honed its product line to include three new high-performance units… Read More →


Sep 24 2004

Snapper Unveils New Zero Turn XL at Expo 2004

Snapper unveiled a new commercial-grade zero turn mower for homeowners at the International Lawn, Garden & Equipment Exposition in Louisville, Ky., Sep 24-26. The Zero Turn XL will feature a 21-hp Briggs & Stratton Vanguard V-twin engine and a 48" mower deck… Read More →


Sep 24 2004

Snapper Introduces Easy Speed™ Control on Its Consumer Self-Propelled Walk-Behinds

Snapper is introducing a new infinite ground speed adjustment called Easy Speed for model year 2005 walk-behind mowers. The new feature utilizes Snapper's reliable friction disc drive with a control that allows infinite ground speeds between 0-4 mph to perfectly match cutting conditions and desired ground speed… Read More →


Aug 3 2004

Snapper Drafts Brett Favre to Promote Its Lawn Mowers

What does an NFL quarterback and three-time most valuable player do when he's not playing football? If he's Brett Favre, he's mowing his lawn. Favre, a lawn mowing enthusiast, likes nothing better than to be cutting the grass at his home in Mississippi during the off-season… Read More →


2002
Oct 23 2002

Simplicity Manufacturing Acquires Snapper

Simplicity Manufacturing, Inc., announced today it has entered into an agreement to purchase the assets of Snapper, Inc., a Georgia-based manufacturer of lawn and garden equipment for both the residential and commercial markets… Read More →