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Subscribe to NewsfeedIntroducing the Briggs & Stratton Yard Power Products Group
The newly formed Briggs & Stratton Yard Power Products Group (BSYPPG) is a collection of brands, products and people poised to take advantage of the new challenges and opportunities present in the outdoor power equipment industry. Made of up the brands Simplicity, Ferris, Snapper Pro, Murray and Giant-Vac, BSYPPG is an exciting company whose sum is greater than its individual parts.
A part of the Briggs & Stratton Corporation, the Yard Power Products Group is part of a larger company with 100 years of success in the lawn & garden industry.
"Briggs & Stratton has significant capabilities in a variety of areas including research and development, manufacturing, marketing and sales," says Vince Sheily, Senior VP and President of Briggs & Stratton Yard Power Products Group. "We plan on fully leveraging these resources to bring new and innovative products and services to our customers."
"We also plan on achieving a greater level of integration within our own company," Sheily says. "From manufacturing to purchasing to logistics to order entry to credit, we want to provide customers with the finest, products and services in the industry."
To that end, BYSPPG believes it has four assets which create a foundation for its success: its people, its dealer network, its products and its brands.
The employees of the Yard Power Products Group have, literally, thousands of years of experience in every area of the outdoor power equipment business. From product design to manufacturing to financial management to dealer relations, no other manufacturer can match their combined level of experience.
The BSYPPG dealer network is approximately 9,500 dealerships strong. These dealers represent the "face of the company" to homeowners and commercial cutters.
"It has taken us many years to develop this network and we value each and every one of our dealer partners," Sheily says. "We plan to continue to invest in this valuable asset to find ways to help our dealers be successful now and in the future."
BSYPPG is committed to offering its dealers and end-user consumers dependable products with unique features that set them apart from competitive offerings. Two examples of this innovation are Simplicity Free Floating mower decks with full-width rollers and IS® Independent Suspension on Ferris mid-mount zero turns.
Finally, BSYPPG offers some of the most recognizable brands in the lawn & garden industry.
"We have the finest brand portfolio in the industry," Sheily says. "Each brand has a distinct personality and has meaning to the end user."
Simplicity is a product for people who love their lawns. It's for homeowners who aspire to have the nicest lawn in the neighborhood.
Ferris is the premier brand in commercial cutting. It's known for innovations like IS® Independent Suspension.
Snapper is a brand with broad customer recognition and appeal. Its buyers are easy-going, regular guys and gals looking for a dependable product that gets the job done.
Snapper Pro commercial mowers are high-quality, mid-priced commercial mowers.
Murray is an opening price point to low-mid price point brand in the marketplace. It allows BSYPPG to offer a full range of products to the homeowner market.
Giant-Vac is the leading manufacturer of leaf and debris management equipment.
"It's an exciting time to be in the outdoor power equipment business," Sheily says. "We have lots of challenges and lots of opportunities. But rest assured, the Briggs & Stratton Yard Power Products Group is committed to your success."