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Subscribe to NewsfeedSnapper Drafts Brett Favre to Promote Its Lawn Mowers
Port Washington, WI (August 3, 2004) — What does an NFL quarterback and three-time most valuable player do when he's not playing football? If he's Brett Favre, he's mowing his lawn. Favre, a lawn mowing enthusiast, likes nothing better than to be cutting the grass at his home in Mississippi during the off-season.
"People find it hard to believe that I mow my own lawn, but I love doing it," Favre says. "Having the right mower means everything, and with my Snapper, I get a great looking lawn and a sense of accomplishment when I'm done."
Favre's well-documented love of mowing is the reason Simplicity Manufacturing, Inc., has retained him to help promote its Snapper brand of residential lawn mowers, with the help of brand development and communications firm Lindsay, Stone & Briggs, Madison, Wisc.
"Brett Favre is one of the most respected and recognized athletes in the world and he's made no secret of his passion for mowing," says Troy Blewett, manager of corporate communications for Simplicity. "Teaming up with him to promote our line of Snapper mowers makes perfect sense."
Snapper will use Favre in a variety of communications to homeowners in the coming year.
Simplicity Manufacturing, Inc., designs, manufactures and markets a wide variety of premium lawn and garden equipment for residential and commercial use under the brand names Simplicity, AGCO, Massey Ferguson, Snapper, Snapper Pro, Ferris Industries and Giant-Vac. These products are sold worldwide through over 9,000 dealers and distributors. Simplicity Manufacturing is part of the Briggs & Stratton Power Products Group, LLC.
Briggs & Stratton Corporation is the world's largest producer of air-cooled gasoline engines for outdoor power equipment. The Company designs, manufactures, markets and services these products for original equipment manufacturers worldwide. Briggs & Stratton employs over 7,000 people and is projecting fiscal 2004 sales of approximately $1.9 billion.
For More Information, Contact:
Troy Blewett
Manager, Corporate Communications
(262) 284-8706
tmb@smimail.com
Amy Heinemann
Lindsay, Stone & Briggs
(608) 251-7070
aheinemann@lsb.com