Snapper | News Room

Daye North America Licenses Snapper® Brand

admin@snapper.com (Snapper Admin) — Wed, 16 Oct 2024 00:00:00 GMT

MILWAUKEE, WI (October 16, 2024) – Briggs & Stratton has entered into a licensing agreement with Daye North America for the iconic Snapper brand.

Briggs & Stratton Names Michelle Kumbier as New SVP & President of its Turf & Consumer Products Business

admin@snapper.com (Snapper Admin) — Fri, 25 Feb 2022 00:00:00 GMT

MILWAUKEE, WI (February 24, 2022) – Briggs & Stratton today announced that Michelle Kumbier has joined the Company as Senior Vice President & President of its Turf & Consumer Products business, which consists of the Company's Ferris, Snapper, Simplicity, Billy Goat, Victa and Branco brands of commercial and residential outdoor power equipment.

BRIGGS & STRATTON® GIVES SNAPPER® A BRAND REFRESH

admin@snapper.com (Snapper Admin) — Thu, 03 Feb 2022 00:00:00 GMT

Iconic mower brand gets a new look and tone

MILWAUKEE, Wisconsin (January 18, 2021) – Snapper^®, a brand of Briggs & Stratton, is starting the new year with a refreshed look, a new website and the return of Sam the Snapper, the brand’s original icon.

Snapper® Sponsors USA TODAY Sports Brackets and AR Hoops Experience

admin@snapper.com (Snapper Admin) — Tue, 09 Mar 2021 00:00:00 GMT

MILWAUKEE, Wisconsin (March 9, 2021) – Today, USA TODAY Sports Media Group, which reaches more than 53 million sports fans each month, is launching its annual Brackets competition, which for the first time will include playable brackets for both the men's and women's tournament and includes an augmented reality experience.

Snapper® Adds 360Z XT Zero Turn and SW45 Walk-Behind Mower to Legendary Lineup

admin@snapper.com (Snapper Admin) — Tue, 20 Oct 2020 00:00:00 GMT

Larger deck sizes, faster ground speed and commercial features increase comfort and productivity

MILWAUKEE, Wisconsin (October 20, 2020) – Snapper is a brand that is recognized and respected around the world as a leader in the lawn and garden industry with products that are practical and user-friendly. The new 360Z XT is one of the toughest and commercially-inspired riding lawn mowers, with deck sizes at 52” and 61”- the largest decks for this line. The larger decks, paired with a powerful Briggs & Stratton^®Commercial Series Engine with a max speed of up to 8.5 miles per hour lets you tackle more terrain in less time. Other features include an all-steel frame for extra durability, large rear tires for superior traction, a bright LED light for when visibility is limited and an 18” cut & sew seat for extra comfort. While Snapper maintains the reputation of legendary, the designs are innovative and ever-changing.

Briggs & Stratton Announces Completion of Sale to KPS Capital Partners

admin@snapper.com (Snapper Admin) — Tue, 22 Sep 2020 00:00:00 GMT

The Acquired Business Exits Chapter 11 Bankruptcy Proceeding

Steve Andrews Named President and Chief Executive Officer

MILWAUKEE, Wisconsin (September 22, 2020) – Briggs & Stratton, a recognized global leader in providing power to get work done, announced today that KPS Capital Partners, LP (“KPS”), through a newly formed affiliate, has acquired substantially all of the assets of Briggs & Stratton Corporation and certain of its wholly-owned subsidiaries (collectively, “Briggs & Stratton”, the “Company” or the “Acquired Business”). KPS acquired the assets free and clear of substantially all liens, claims, encumbrances and interests through a sale under Section 363 of the United States Bankruptcy Code. The U.S. Bankruptcy Court for the Eastern District of Missouri formally approved the transaction on September 15, 2020. With the completion of the sale to KPS, the Acquired Business has successfully exited from its Chapter 11 Bankruptcy proceeding.

SNAPPER® ADDS ERGONOMIC FEATURES TO SPX TRACTOR AND 360Z ZERO TURN MOWER

admin@snapper.com (Snapper Admin) — Thu, 17 Oct 2019 00:00:00 GMT

New large caster tires and ergonomic seats increase comfort and productivity

MILWAUKEE, Wisconsin (October 16, 2019) – Briggs & Stratton Corporation is delivering smoother rides on the Snapper^® 360Z Zero Turn Mower and Snapper SPX™ Lawn Tractor. Upgrades to the popular mowers include a redesigned mid-back cut and sewn seat for enhanced rider comfort during operation and rugged 11- by 6-inch front caster tires. The new tires not only look robust but achieve more surface area for less ground pressure and a smoother ride.

SNAPPER® ADDS HEDGE TRIMMER AND CHAINSAW TO ITS 48-VOLT MAX BATTERY FAMILY

admin@snapper.com (Snapper Admin) — Thu, 17 Oct 2019 00:00:00 GMT

Powered by Briggs & Stratton, the trimmer and chainsaw deliver an effortless yard care experience

MILWAUKEE, Wisconsin (October 16, 2019) – Homeowners seeking effortless battery-powered outdoor equipment that offers on-the-go convenience have two new offerings in the Snapper HD 48-volt MAX¹ battery lineup—a new hedge trimmer and chainsaw. Briggs & Stratton Corporation is showcasing the new hedge trimmer and chainsaw at GIE+EXPO in Louisville, Kentucky, from October 16th to 18th in booth number 5016.

SNAPPER® UNVEILS SINGLE STAGE SNOW BLOWER AND LAWN EDGER ATTACHMENT TO THE XD 82-VOLT MAX LINEUP

admin@snapper.com (Snapper Admin) — Thu, 17 Oct 2019 00:00:00 GMT

The new snow blower has dual sets of lights, a push button start and collapsible handle for easy storage

MILWAUKEE, Wisconsin (October 16, 2019) – Homeowners will be ready to tackle the winter with the new Snapper XD 82-volt MAX¹ single stage snow blower. The new battery-powered blower is a convenient, light-weight alternative that can throw snow up to 20-feet². Briggs & Stratton Corporation is showcasing the new lithium-ion powered snow blower at GIE+EXPO in Louisville, Kentucky, from October 16th to 18th in booth number 5016.

SNAPPER® ADDS QUIET ENGINE POWER TECHNOLOGY ON NEW WALK BEHIND MOWERS

admin@snapper.com (Snapper Admin) — Tue, 28 May 2019 00:00:00 GMT

New mowers available at Walmart.com

MILWAUKEE, Wisconsin (May 28, 2019) – A recent survey by Snapper reveals that one in two people named mowing the lawn as the most important part of achieving good curb appeal. Homeowners searching for a quiet, durable and powerful 21-inch walk behind mower to achieve that coveted curb appeal will now have four new options to achieve that perfect cut. New Snapper mowers offer groundbreaking engine technology from Briggs & Stratton including Quiet Power Technology^®for a 50 percent quieter operating experience than a traditional gas mower.