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Daye North America Licenses Snapper® Brand
MILWAUKEE, WI (October 16, 2024) – Briggs & Stratton has entered into a licensing agreement with Daye North America for the iconic Snapper brand.
Snapper News
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Briggs & Stratton Names Michelle Kumbier as New SVP & President of its Turf & Consumer Products Business
MILWAUKEE, WI (February 24, 2022) – Briggs & Stratton today announced that Michelle Kumbier has joined the Company as Senior Vice President &...
1 min read
BRIGGS & STRATTON® GIVES SNAPPER® A BRAND REFRESH
Iconic mower brand gets a new look and tone MILWAUKEE, Wisconsin (January 18, 2021) – Snapper®, a brand of Briggs & Stratton, is starting the new...
1 min read
Snapper® Sponsors USA TODAY Sports Brackets and AR Hoops Experience
MILWAUKEE, Wisconsin (March 9, 2021) – Today, USA TODAY Sports Media Group, which reaches more than 53 million sports fans each month, is launching...
1 min read
Snapper® Adds 360Z XT Zero Turn and SW45 Walk-Behind Mower to Legendary Lineup
Larger deck sizes, faster ground speed and commercial features increase comfort and productivity MILWAUKEE, Wisconsin (October 20, 2020) – Snapper is...
3 min read
Briggs & Stratton Announces Completion of Sale to KPS Capital Partners
The Acquired Business Exits Chapter 11 Bankruptcy Proceeding Steve Andrews Named President and Chief Executive Officer MILWAUKEE, Wisconsin...
2 min read
SNAPPER® ADDS ERGONOMIC FEATURES TO SPX TRACTOR AND 360Z ZERO TURN MOWER
New large caster tires and ergonomic seats increase comfort and productivity MILWAUKEE, Wisconsin (October 16, 2019) – Briggs & Stratton Corporation...
2 min read
SNAPPER® ADDS HEDGE TRIMMER AND CHAINSAW TO ITS 48-VOLT MAX BATTERY FAMILY
Powered by Briggs & Stratton, the trimmer and chainsaw deliver an effortless yard care experience MILWAUKEE, Wisconsin (October 16, 2019) –...
2 min read
SNAPPER® UNVEILS SINGLE STAGE SNOW BLOWER AND LAWN EDGER ATTACHMENT TO THE XD 82-VOLT MAX LINEUP
The new snow blower has dual sets of lights, a push button start and collapsible handle for easy storage MILWAUKEE, Wisconsin (October 16, 2019) –...
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SNAPPER® ADDS QUIET ENGINE POWER TECHNOLOGY ON NEW WALK BEHIND MOWERS
New mowers available at Walmart.com MILWAUKEE, Wisconsin (May 28, 2019) – A recent survey by Snapper reveals that one in two people named mowing the...
1 min read
SNAPPER® ADDS STEPSENSE™ AUTOMATIC DRIVE INNOVATION TO MOWER
StepSense™ technology adjusts the mower speed to match the operator’s pace MILWAUKEE, Wisconsin (March 28, 2019) – Briggs & Stratton Corporation is...
3 min read
CONQUER YARD WORK EFFORTLESSLY WITH NEW SNAPPER® HD 48-VOLT MAX1 LAWN AND GARDEN SYSTEM
New cordless electric lawn mowers, blowers, string trimmers are backed by a three-year limited warranty. MILWAUKEE, Wisconsin (March 5, 2019) –...
2 min read
SNAPPER® REVAMPS CLASSIC REAR ENGINE RIDER AND ADDS COMPACT ZERO TURN UNIT
New compact mower has a 36-inch fabricated cutting deck, welded steel frame and dependable warranty. MILWAUKEE, Wisconsin (November 6, 2018) – Briggs...
1 min read
SNAPPER® DELIVERS NEW SPX™ LAWN TRACTOR LINE TO CONSUMERS
New benefits include a more powerful transmission, contoured seating and integrated hour meter MILWAUKEE, Wisconsin (October 18, 2017) – Briggs &...
4 min read
SNAPPER® EXPANDS THE XD 82-VOLT MAX LAWN & GARDEN SYSTEM
The lithium-ion battery powered system is expanding and now includes 16+ tools MILWAUKEE, Wisconsin (October 18, 2017) – Briggs & Stratton...