Snapper News
Briggs & Stratton Names Michelle Kumbier as New SVP & President of its Turf & Consumer Products Business
Briggs & Stratton today announced that Michelle Kumbier has joined the Company as Senior Vice President & President of its Turf & Consumer Products business, which consists of the Company's Ferris, Snapper, Simplicity, Billy Goat, Victa and Branco brands of commercial and residential outdoor power equipment. Read More
BRIGGS & STRATTON® GIVES SNAPPER® A BRAND REFRESH Iconic mower brand gets a new look and tone
The legendary brand, which celebrated 70 years in 2021, is building on seven decades of crafting easy-to-use equipment and opportunities for families to create memories and landscapers to build their businesses. The new look leans into that heritage as Snapper continues to attract the next generation of users. The refreshed brand evokes a nostalgia with a simpler logo, a hint of humor in the brand’s content and ads and images that take you back to the pride you felt the first time you mowed your first lawn. Read More
Snapper® Sponsors USA TODAY Sports Brackets and AR Hoops Experience
USA TODAY Sports Media Group launched its annual Brackets competition, which for the first time will include playable brackets for both the men's and women's tournament and includes an augmented reality experience. The Brackets competition is presented by Snapper, a leading commercial and industrial turf care equipment provider and part of the Briggs & Stratton family of brands. Registrations for the brackets begins March 8th, at brackets.usatoday.com. Read More
Snapper® Adds 360Z XT Zero Turn and SW45 Walk-Behind Mower to Legendary Lineup
Snapper is a brand that is recognized and respected around the world as a leader in the lawn and garden industry with products that are practical and user-friendly. The new 360Z XT is one of the toughest and commercially-inspired riding lawn mowers, with deck sizes at 52” and 61”- the largest decks for this line. The larger decks, paired with a powerful Briggs & Stratton® Commercial Series Engine with a max speed of up to 8.5 miles per hour lets you tackle more terrain in less time. Other features include an all-steel frame for extra durability, large rear tires for superior traction, a bright LED light for when visibility is limited and an 18” cut & sew seat for extra comfort. While Snapper maintains the reputation of legendary, the designs are innovative and ever-changing. Read More
Briggs & Stratton Announces Completion of Sale to KPS Capital Partners
The Acquired Business Exits Chapter 11 Bankruptcy Proceeding. Steve Andrews Named President and Chief Executive Officer. Read More
SNAPPER® UNVEILS SINGLE STAGE SNOW BLOWER AND LAWN EDGER ATTACHMENT TO THE XD 82-VOLT MAX LINEUP
The new snow blower has dual sets of lights, a push button start and collapsible handle for easy storage Read More
SNAPPER® ADDS ERGONOMIC FEATURES TO SPX TRACTOR AND 360Z ZERO TURN MOWER
New large caster tires and ergonomic seats increase comfort and productivity Read More
SNAPPER® ADDS HEDGE TRIMMER AND CHAINSAW TO ITS 48-VOLT MAX BATTERY FAMILY
Powered by Briggs & Stratton, the trimmer and chainsaw deliver an effortless yard care experience Read More
SNAPPER® ADDS QUIET ENGINE POWER TECHNOLOGY ON NEW WALK BEHIND MOWERS
A recent survey by Snapper reveals that one in two people named mowing the lawn as the most important part of achieving good curb appeal. Homeowners searching for a quiet, durable and powerful 21-inch walk behind mower to achieve that coveted curb appeal will now have four new options to achieve that perfect cut. New Snapper mowers offer groundbreaking engine technology from Briggs & Stratton including Quiet Power Technology® for a 50 percent quieter operating experience than a traditional gas mower. Read More
