Last updated November 1, 2020
Briggs & Stratton, LLC and its affiliates (“Briggs & Stratton,” “we,” or “us”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.
- What personal information we collect
- The purposes for which we use that information
- How we may share that information
- How we protect your information
- How long we keep your information
- Your choices regarding your personal information
- Information specific to your region
- Questions and updates
Except for the section on California below, this Policy applies to personal information that Briggs & Stratton and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, “Briggs & Stratton) collect through our websites and applications (“Apps”) (collectively, the “Site”).
1. Information We Collect
a. Information You Give Us
We collect information that you enter on our Site. For example, we collect information from you when you place an order, create an account, e-mail us with a question, create a Wish List, write a review, download and use one of our applications, or use any of our services. The information we collect from you may include:
- Your name
- Your login credentials for your account
- Your mailing address
- Your email address
- Your phone number
- Your orders, credit card number and other payment information
- Your comments on blogs and forums on the Site
- Demographic and lifestyle information, such as age, personal interests and product preferences
- Information you provide about your use of our products or services
b. Information You Provide About Third Parties
c. Information From Third Parties
We may receive information about you from third parties who help us update, expand and analyze our records, and improve our website experience. We do not use this information to identify you individually, but it does reflect some of your activities on the Internet, such as the web sites you visited immediately before visiting the Site or links available at other websites that directed you to the Site. In addition, in order for this Site to enhance its ability to tailor the Site to an individual's preference, we may combine information about the purchasing habits of users with similar information from our merchant partners to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the Site to our users' preferences.
d. Information Collected Through Technology
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies by adjusting your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.
We do not allow third parties to collect individually identifiable information about you or your online activities at this Site or across different sites over time by using cookies or by any other means.
The Site uses Internet Protocol (“IP”) addresses to analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use. An Internet Service Provider ("ISP") typically assigns a random dynamic IP address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. We may record the IP addresses of visitors to the Site. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. However, we may link IP addresses to personally identifiable information you provide through the Site.
e. Information You Provide To A Third Party
f. Data Collected From Product Monitoring Apps
Briggs & Stratton offers Apps that collect and display information about internet-connected Briggs & Stratton products (“Product Monitoring Apps”). For example, Briggs & Stratton might offer a Product Monitoring App that collects information from an internet-connected generator purchased from Briggs & Stratton. If you download a Product Monitoring App and register on that App an internet-connected Briggs & Stratton product that you use or that you have purchased, the Product Monitoring App may collect data about that product, such as usage data. For example, in the case of an internet-connected generator, the App might collect information about how many hours per week the generator runs. If you also provide personal information to the Product Monitoring App, e.g., your name or your address, then the App may link data collected from the product with your personal information. If the data from the product is linked to personal information, we will treat that data as personal information too.
Some Product Monitoring Apps may collect data about the physical location of your internet-connected Briggs & Stratton products. Briggs & Stratton will not combine location data with personal information without informing you under a separate policy or notice. As such, Briggs & Stratton will not treat location data as personal information unless such location data is combined with personal information or unless required by applicable law.
In addition to the reasons described below, the purpose for which we collect information through the Product Monitoring Apps is to provide you information about your internet-connected Briggs & Stratton products, and so that we can improve such products and related services. Briggs & Stratton is the sole and exclusive owner of any information it collects, receives or creates relating to its Apps that is not personal information (e.g. such as technical data and analytics data), and it will use, store, process, share and disclose such information for any purposes, subject to applicable law.
2. The Purposes For Which We Use The Information We Collect
We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:
- Fulfilling orders and requests for products, services or information
- Tracking and confirming online orders
- Improving customer service
- Marketing and advertising products and services
- Conducting research and analysis
- Establishing and managing your accounts with us
- Communicating about special events, sweepstakes, promotions and surveys
- Identifying you on our Site and tailoring messages and offers to you based on your interactions with us online
- Facilitating interactions with Briggs & Stratton and others, such as enabling you to email a link to a friend or post a link on Facebook
- Continuously evaluating and improving our online user experience
- Compliance with the law or to protect the rights, property, or safety of Briggs & Stratton, our users, or others, including to maintain network and information security, for fraud prevention, and to report suspected criminal acts
Surveys and Contests
From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip/post code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.
3. How We Share The Information We Collect
We do not sell, rent or trade your personal information to third parties. The following are some of the ways we share your personal data:
- Briggs & Stratton entities: Briggs & Stratton, or its subsidiaries or affiliates, are the owners of related brands, including but not limited to, Snapper, Simplicity, Brute, Murray, and Victa. As such, if you provide information on any of the websites owned or operated by Briggs & Stratton, or its subsidiaries or affiliates, this information may be combined or shared among other current or future Briggs & Stratton entities, including subsidiaries and affiliates.
- Third-party service providers: We also may share your information with third-party service providers under contract with Briggs & Stratton, or its subsidiaries or affiliates, to help us provide services to you. Such third-party service providers include, for example, credit card payment processors, email marketers, website analytics providers, and chat communications providers.
- Partners: We also may share your information with third parties who sell products or services that we believe might be of interest to you, such as independent dealers who sell our products and services, distributors who distribute our products to dealers, and other merchant partners who, for example, provide related products and services, such as gardening equipment or supplies.
- Consent: We may disclose personal information with third parties if requested or consented to by you, or in the event the information is used in a form in which you are not identified.
- Required disclosures: Sometimes we may be required to share personal information in a court proceeding, or in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
- Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or protect the rights, property, or safety of Briggs & Stratton, its subsidiaries or affiliates, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
- Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
- To a subsequent owner, co-owner, or operator of the Site or successor database.
- In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.
Children’s Online Privacy Protection
We do not collect any information from anyone under 13 years of age. Our Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use this Site. If a country has a higher age for juvenile online privacy protections, we will not collect data from any minor in that country who is younger than the minimum age requirement.
4. How We Protect The Information We Collect
We work to secure your personal information from being lost, accessed, used, modified, or disclosed by/to unauthorized persons. During transmission of personal information between you and our Site, we use Secure Sockets Layer (SSL) software to encrypt information you input. During the order process, we reveal only the last four digits of your credit card number when confirming an order. The entire credit card number is, of course, submitted to the appropriate credit card company during order processing, but we do not store your credit card information on our servers.
All of our users' information is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. All employees with access to personal information are kept up-to-date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customers' information. Finally, the servers that we use to store personally identifiable information are kept in a secure, restricted access area.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to close your browser after you have completed your visit to the Site.
Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.
5. How Long We Keep Your Personal Information
We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
6. Your Choices Regarding Your Personal Information
You may choose to:
- Stop receiving marketing or promotional emails by clicking the unsubscribe link in the email
- Update, delete and correct personal information in your account or by contacting us. We will update, delete and correct your personal information as required by applicable law.
7. Information Specific To Your Region
For the State of California, please read the information below.
Assistance For The Disabled
Alternative formats of this Privacy Statement are available to individuals with a disability. Please contact us by email for assistance.
Whose personal information is covered by this California section?
This California section only applies to the personal information of residents of the U.S. state of California in their capacity as consumers (“California consumers”).
“Consumer” does not include Briggs & Stratton’s employees, job applicants, owners, directors, officers, medical staff members, or contract workers (collectively, “HR individuals”), or the emergency contacts of HR individuals or the dependents or spouses who receive Briggs & Stratton benefits by virtue of their relationship to an HR individual in their capacities as HR individuals or emergency contacts, dependents, or spouses.
“Consumer” also does not include employees or other agents of a business engaged in a transaction with Briggs & Stratton in their capacities as employees or agents of that business.
What is personal information for the purposes of this California section?
For purposes of this California section, “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household.
What personal information does this California section cover?
This California section applies to all personal information of California consumers collected by Briggs & Stratton, disclosed by Briggs & Stratton for business purposes, or sold by Briggs & Stratton, regardless of whether the personal information is collected, disclosed or sold through Briggs & Stratton’s website.
A. How We Collect The Personal Information Of California Consumers
Categories Of Personal Information Collected In The Last 12 Months
Sources Of That Personal Information
Business Purposes And Commercial Purposes For Collecting That Personal Information
Identifiers, including: name; address; email address; IP address for website and online services users.
Provided directly by the California consumer
Dealers and distributors of Briggs & Stratton products and other merchant partners. For example, a dealer might provide the name of a technician to Briggs & Stratton’s online training website or provide a consumer’s purchasing information;
Educational institutions, for example, when signing up a student to take training courses on Briggs & Stratton’s online training website
1. Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting impressions to unique visitors, verifying positioning and quality of impressions, and auditing compliance with the law.
2. Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
3. Debugging to identify and repair errors that impair existing intended functionality.
4. Short-term, transient use.
5. Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, and providing analytic services.
6. Undertaking internal research for technological development and demonstration.
7. Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Briggs & Stratton, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Briggs & Stratton.
8. Product and service training, for example, by providing training and information on using, servicing, selling, and displaying Briggs & Stratton’s products and services.
9. Communications about promotions, for example, by communicating about special events, sweepstakes, promotions and surveys.
10. Facilitating communications, for example, by collecting and organizing contact information, establishing means of communications, and communicating with current and prospective customers, including regarding questions and feedback.
Non-public education information, in the form of test scores for technicians on the online training modules (Technicians/Dealers and Students of Tech Schools only)
Provided directly by the California consumer
Internet or other electronic network activity information, web pages visited; time on web page; buttons clicked. (Website Users and Consumers (IoT) only)
Automated technologies. For example, Briggs & Stratton websites automatically collect frequency of login to personal accounts.
Geolocation data in the form of the GPS coordinates of an internet-connected Briggs & Stratton product that allows location tracking. (Website users and Consumers (IoT) only)
Professional or employment-related information, including: the name of the dealership where product technicians work (Technicians/Dealers and Students of Tech Schools only)
Profile information, including: attitudes collected from open-ended comments left by users on Briggs & Stratton website; purchasing patterns. (Website users only)
Commercial information, including: products and services purchased; product registration data; purchase, service, and installation dates.
Financial Information, in the form of payment information transmitted directly to Briggs & Stratton’s payment processing service provider
Purposes 4 and 5 from “Identifiers” above
Product and service usage information: user reviews; account log-in frequency over time; if the user activates the internet-connected functionality of a Briggs & Stratton product, details including equipment status, equipment model, job site, product expiration date and product run time.
The purposes listed for “Identifiers,” except for purposes 2 and 3
B. How We Share The Personal Information Of California consumers
Categories Of Personal Information Collected In The Last 12 Months
Categories Of Third Parties With Which Briggs & Stratton Shared That Personal Information
For all categories: Briggs & Stratton discloses personal information to government agencies, law enforcement, and other parties as required by law and as necessary to protect the rights, property, or safety of Briggs & Stratton, its subsidiaries or affiliates, employees, customers and users.
Non-public education information, in the form of test scores for technicians on the online training modules and students of tech schools only
Internet or other electronic network activity information web pages visited; time on web page; buttons clicked.
Geolocation data in the form of the GPS coordinates of an internet-connected Briggs & Stratton product that allows location tracking
Professional or employment-related information of technicians to the technician’s dealership or distributor and students of tech schools only
Product and service usage information (Technicians only)
Disclosure of Personal Information for a Business or Commercial Purpose:
Briggs & Stratton discloses all categories of personal information for business or commercial purposes. Disclosures are primarily to service providers, e.g., to provide services to customers, for administrative and technical support and for assistance with operational functions.
Sale of Personal Information:
In the last 12 months, Briggs & Stratton has NOT sold California consumers’ personal information and Briggs & Stratton will not sell California consumers’ personal information in the future.
C. Your California Privacy Rights and How To Exercise Them
i. Your California Privacy Rights
Right to Know: California consumers have the right to submit a verifiable request to know what personal information Briggs & Stratton collects, uses, discloses, and sells.
Right To Delete: California consumers have the right to submit a verifiable request for deletion of their personal information that Briggs & Stratton has collected or maintains.
Right to Opt Out of Sale: California consumers have the right to opt out of the sale of their personal information. California consumers under the age of 16 must opt in to the sale of their personal information, or their parent or guardian must opt in on their behalf. As noted above, Briggs & Stratton did not sell California consumers’ personal information during the past 12 months.
ii. How to Exercise Your Rights
Briggs & Stratton will respond to requests in accordance with applicable law if it can verify the identity of the individual submitting the request. California consumers can exercise their rights to know and to delete in the following ways:
Web form is available here.
Call toll free at 1-888-914-9661; then enter PIN #599 157
iii. How We Will Verify Your Request:
The processes that we follow to verify your identity when you make a request to know or a request to delete are described below. The relevant process depends on how and why the request is submitted.
1. Requests Through Your Password-Protected Account:
If you created a password-protected account with us before the date of your request, we will rely on the fact that your request has been submitted through your account as verification of your identity. We will require that you re-authenticate yourself before we disclose your personal information in response to a request to know and before we delete your personal information in response to a request to delete.
You are responsible for protecting the security of your log-in credentials for your account. Please do not share your log-in credentials with anyone. If we suspect fraudulent or malicious activity on or from your account, we will not respond to a request to know or a request to delete until we have been able to confirm, through further verification procedures, that you made the request.
2. Requests Other Than Through A Password-Protected Account:
If you submit a request by any means other than through a password-protected account that you created before the date of your request, the verification process that we follow will depend on the nature of your request as described below:
Requests To Know Categories Of Personal Information: We will match at least two data points that you provide with your request to know, or in response to our request for verification information, against information about you we already have in our records and that we have determined to be reliable for purposes of verifying your identity. Examples of relevant data points include your mobile phone number, your zip code or information about products or services that you have purchased from us.
Requests To Know Specific Pieces Of Personal Information: We will match at least three data points that you provide with your request to know, or in response to our request for verification information, against information that we already have about you in our records and that we have determined to be reliable for purposes of verifying your identity. In addition, we will require you to sign a declaration under penalty of perjury that you are the California consumer whose personal information is the subject of the request.
Requests To Delete Personal Information: Our process for verifying your identity will depend on the sensitivity (as determined by Briggs & Stratton) of the personal information that you ask us to delete. For less sensitive personal information, we will require a match of two data points as described in Point No. 1, above. For more sensitive personal information, we will require a match of three data points and a signed declaration as described in Point No. 2, above.
We have implemented the following additional procedures when verifying the identity of requestors:
If we cannot verify your identity based on the processes described above, we may ask you for additional verification information. If we do so, we will permanently delete the verification information that you provide promptly after we have completed the verification process. We will not use that information for any purpose other than verification.
If we cannot verify your identity to a sufficient level of certainty to respond to your request, we will let you know promptly and explain why we cannot verify your identity.
iv. Authorized Agents
You may designate an authorized agent to exercise your right to know or your right to delete by submitting to us a completed “Authorized Agent Designation” form. You can obtain the designation form by contacting us at firstname.lastname@example.org.
If an authorized agent submits a request to know or a request to delete on your behalf, the authorized agent must submit with the request either (a) a power of attorney that is valid under California law or (b) a document signed by you that authorizes the authorized agent to submit the request on your behalf. In addition, we may ask you to follow the applicable process described above for verifying your identity.
v. Briggs & Stratton’s Non-Discrimination Policy
California consumers have the right not to be subject to discriminatory treatment by Briggs & Stratton for exercising their privacy rights under the California Consumer Privacy Act, and Briggs & Stratton will not discriminate on that basis. However, Briggs & Stratton may charge a California consumer a different price or rate or provide a different level or quality of goods or services if the difference is reasonably related to the value provided to the California consumer by the consumer’s personal information. If Briggs & Stratton does so, it will provide consumers with any legally required notice.
vi. Right To Information About Disclosures Of Personal Information For Direct Marketing Purposes:
California residents who use this Site may request that we provide certain information regarding our disclosure of the user’s personal information to third parties for their direct marketing purposes. You can make such a request by email or by mail to:
Briggs & Stratton, LLC Headquarters
P.O. Box 702
Milwaukee, WI, 53201
Your ‘Do Not Track’ Browser Setting
The Site collects personal information about your online activities over time and across third-party websites or online services. The Site does not permit third parties to collect personal information about your online activities over time and across different sites.
We support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit, including the Site, know that you do not want the sites collecting your personally identifiable information.
For locations outside of the United States, please read the information below.
The personal information collected through the Site is downloaded to a server maintained by Briggs & Stratton. Briggs & Stratton is located at 12301 W. Wirth Street, Wauwatosa, Wisconsin 53222 in the United States. Briggs & Stratton may use your personal information for the purposes described in the section above titled “The Purposes For Which We Use The Personal Information We Collect” and disclose it to third parties as described in the section above titled “How We Share The Information We Collect.”
Briggs & Stratton will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.
For the European Economic Area, please read the information below.
Individuals in the European Economic Area, Switzerland, or the United Kingdom (“EU Individuals”) are not required by statute or by contract to provide any personal information to the Site. Briggs & Stratton will not use EU Individuals’ personal information submitted through the Site for automated decision-making, including profiling, that produces legal effects or similarly significantly affects the EU Individual.
Briggs & Stratton transfers EU Individuals' personal information collected through the Site to the United States in reliance on the user's consent.
Briggs & Stratton has certified to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework for data transfers from the EU, Switzerland and the United Kingdom ("UK") to the United States. For more information, you can read our Privacy Shield Policy.
Briggs & Stratton processes your personal information with your consent and as required by law. In addition, Briggs & Stratton processes your personal information as necessary for the performance of the sales or service contract, for example, when processing your orders and payments and to take steps, at your request, before entering into a contract with you, for example, by providing you with quotes for products and services. Briggs & Stratton also processes personal information as necessary for its legitimate interests including the following:
- Internal administration of the website and related functions
- Network and information security
- Fraud prevention
- Reporting suspected criminal acts
- Compliance with the law or to protect the rights, property or safety of Briggs & Stratton, our users or others
Please note that Briggs & Stratton does not sell products or services through the Site to individuals located in European Economic Area, Switzerland or the United Kingdom. Therefore, the Site does not collect orders, credit card number and other payment information from EU Individuals.
EU Individuals have the right to access their personal information collected by the Site and to request that Briggs & Stratton update, correct or delete their personal information on the Site as provided by applicable law. EU Individuals also have the right to object to, or restrict, Briggs & Stratton’s processing of their personal information.
Right to Object to Processing for Direct Marketing or Legitimate Interests:
EU Individuals have the right to object to the processing of their personal information for purposes of Briggs & Stratton’s direct marketing or legitimate interests.
EU individuals also have the right to data portability concerning their personal information. Subject to certain limitations, the right to data portability allows EU Individuals to obtain from Briggs & Stratton, or to ask Briggs & Stratton to send to a third party, a digital copy of the personal information that they provided to the Site. EU Individuals’ right to access their personal information includes their right to receive a copy of all, or a portion, of their personal information in Briggs & Stratton’s possession as long as Briggs & Stratton’s providing the personal information would not adversely affect the rights and freedoms of others.
EU Individuals can exercise these rights by contacting us. Briggs & Stratton will respond to such requests in accordance with applicable data protection law. EU Individuals also have the right to lodge a complaint with the relevant data protection authority if they believe that their personal information has been processed in violation of applicable data protection law.
EU Individuals may use the contact information above, at any time, to withdraw their consent for the processing of their personal information where Briggs & Stratton requires their consent as a legal basis for processing their personal information. Any withdrawal will apply only prospectively, and Briggs & Stratton will continue to retain the information that EU Individuals provided before they withdrew their consent for as long as allowed or required by applicable law.
For Australia and New Zealand, please find the region-specific information below.
Cross-border disclosure of personal information
Briggs & Stratton transfers personal information collected through the Site to the United States. Briggs & Stratton may be considered a vendor in trade in certain jurisdictions or under certain applicable laws.
You may request not to receive direct marketing communications from Briggs & Stratton. You can do this by contacting us.
Your rights and complaints
You may obtain confirmation as to whether Briggs & Stratton holds any personal information about you and have access to such personal information, in accordance with applicable Australian and New Zealand laws. We will not charge you a fee for your access request, but we may recover from you our reasonable costs of supplying you with access to this information.
Briggs & Stratton tries to verify that the personal information we hold about you is accurate, complete, up-to-date, relevant and not misleading, and we take reasonable steps to make such verification prior to using such personal information. If you believe that personal information Briggs & Stratton holds about you is not accurate, complete or up-to-date, or is misleading, you may request to correct the personal information.
If there is some reason we can’t provide you with access or correct the information, we will give you reasons for the refusal. If we do not or cannot correct information which you claim is incorrect, we will make reasonable efforts to attach a statement to that information showing that a correction was sought.
Briggs & Stratton makes a reasonable effort to not keep the personal information of Australian and New Zealand residents longer than is necessary for the purpose for which it may lawfully be used.
Office of the Australian Information Commissioner:
Mail: GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992
In New Zealand, you may contact the Privacy Commissioner as follows:
Mail: PO Box 10 094
Phone: 0800 803 909
Fax: (04) 474 7595
8. Questions and Updates
Briggs & Stratton, LLC
12301 W. Wirth Street
Wauwatosa, WI, 53222